TAKING FLIGHT With TSL HUMMINGBIRD
Accelerating Industry Impact at IBC2025
With more than 40 years’ experience in control, audio, and power monitoring, TSL supports broadcasters’ mission-critical workflows. At IBC2025 TSL planned to unveil TSL Hummingbird, a control, orchestration, and monitoring ecosystem that would enable TSL to expand awareness around its full span of control solutions.
Taking control
Pre-IBC, the groundwork was set through preview announcements, introductory pitches to the proAV media, and securing commentary for TSL in editorial features focusing on the convergence of broadcast and AV workflows.
TSL Hummingbird was announced the day prior to IBC, with tailored press releases and pitches for AV and broadcast media. Katie supported the TSL team throughout the show, securing and hosting media interviews and shooting social video content for TSL’s channels.
To amplify the news story and raise awareness with the broadcast and proAV markets, Katie advised on a series of paid placements across key outlets, as well as a submission for Future’s IBC Best in Show awards.
Landing coverage
45+ pieces of coverage spanning news, interviews, and industry commentary
10 in-person briefings at the show
Best in Show Award secured for TSL Hummingbird
“Working with Katie was a pleasure. She understood what we were trying to say, refined it brilliantly, and delivered strong results.”