SETTING THE STAGE FOR STERLING EVENT GROUP
promoting an Events production powerhouse
Sterling Event Group has evolved from its North West roots to one of the UK’s leading technical production partners trusted to deliver exceptional events experiences. To reflect this, the team was preparing to move to a state-of-the-art HQ facility, at the same time as unveiling a fresh new brand identity..
Amplifying the moment
Clapperboard Communications was appointed to generate buzz around Sterling’s rebrand to reach events professionals, creative agencies and venues. Working closely with the senior leadership team, Katie developed a series of tailored news announcements and storytelling angles to create a regular drum beat of stories and in-depth profiles in key industry media.
Spotlight on the story
20+ placements in leading events and business publications
3 profiles secured with high profile industry media
Created momentum and visibility around Sterling’s transformation
“Working with Clapperboard Communications for Sterling Event Group’s HQ launch and rebrand was a fantastic experience. Katie is a pleasure to work with: professional, proactive, and understands how to bring a story to life. The PR campaign generated a great deal of positive reaction and enthusiasm within the industry and played a key role in significantly amplifying our rebrand activity across Sterling’s own channels.”