Lights, Camera, SilverScape

 
 

Inspiring Manchester’s creative community

SilverScape is a specialist virtual production company and studio business, offering a full-service solution for creative agencies, production companies, and broadcasters. The team strategically timed its launch to coincide with a landmark week in Manchester’s creative calendar, aligning with MAD//Up North and Versa Studios’ official opening.

Show and tell

Recognising that virtual production remains a new concept for many, SilverScape knew  the most effective way to communicate its value was to let people experience it first-hand.

To bring this to life, the team hosted a dedicated launch day, featuring a series of immersive demos within a pop-up virtual studio environment. Attendees were guided through the creative and technical process by an experienced director and virtual production specialist, demonstrating exactly how agencies can harness the technology to elevate their clients’ content from concept to final cut.

The sessions were designed to demystify the process and spark ideas, making the possibilities of virtual production tangible, practical, and exciting.

Turning up the volume

Clapperboard Communications was appointed to drive the SilverScape launch activity, positioning the company as a trailblazer in virtual production. Working closely with co-founders Ian Armstrong and Simon Binns, Katie developed and delivered a high-impact marketing, PR, and content campaign. Clapperboard also managed launch day activity including marketing, press engagement, and three in-person demo sessions

loud and clear

  • Developed a targeted marketing and PR campaign to promote the demo sessions to Manchester’s creative sector

  • Coverage across key industry and regional publications including Televisual, British Cinematographer, and Prolific North

  • Storyboarded and produced a sizzle reel using content captured during the demos and SilverScape’s first ad campaign, shot entirely in virtual production for a gin brand

  • Positioned SilverScape as a sustainable, full-service virtual production partner for agencies, broadcasters, and production teams